Question 1

Is Duke another dashboard tool?

Accepted Answer

No. Duke is an operating system for decisions. We connect to your sources, encode your business vocabulary in a Semantic Layer, answer in natural language with verifiable accuracy, and execute through MCP. Dashboards are an output, not the product.

Question 2

How is Duke different from a ChatGPT wrapper on my warehouse?

Accepted Answer

Wrappers hallucinate metrics. Duke runs every answer through a governed Semantic Layer with typed metrics, lineage and policies. Every response is auditable, opposable, and reproducible.

Question 3

Do you replace our BI stack?

Accepted Answer

We sit on top of it. Keep Tableau, Power BI, Looker if you like them. Duke becomes the conversational and agentic layer that everyone, execs, ops, sales, actually uses daily.

Question 4

Where is my data processed?

Accepted Answer

100% inside the European Union. Inference runs on sovereign EU infrastructure (Scaleway, OVHcloud, Mistral). No data leaves the EU, ever, that is a contractual commitment.

Question 5

Do you train models on our data?

Accepted Answer

Never. Customer data is isolated per tenant, never used for training, never shared. We sign a DPA and support BYO-key encryption.

Question 6

GDPR, SOC2, ISO?

Accepted Answer

GDPR-native (we are a French company). SOC 2 Type II in progress, ISO 27001 in the 2026 roadmap. Contact us for our security one-pager and recent pentest report.

Question 7

Which sources do you connect to?

Accepted Answer

Snowflake, BigQuery, Databricks, Postgres, MySQL, S3/GCS, Salesforce, HubSpot, Stripe, Zendesk, Notion, Google Workspace, Microsoft 365, plus any system reachable via API or MCP server.

Question 8

What is MCP and why does it matter?

Accepted Answer

MCP (Model Context Protocol) is the open standard for agent-to-system communication. Duke is agent-native: every answer can trigger an action, update a CRM, post to Slack, refresh a Notion page, through governed MCP servers with full audit trail.

Question 9

Can I bring my own LLM?

Accepted Answer

Yes. Default routing uses Mistral Large for EU sovereignty, but Professional+ plans can route to Claude, GPT or self-hosted models on a per-workspace basis.

Question 10

How is Duke priced?

Accepted Answer

Per-user, per-month, with three tiers (Basic, Professional, Enterprise) plus an Embedded option for ISVs. Annual billing saves ~17%. No usage-based surprises, token costs are baked in.

Question 11

How long does deployment take?

Accepted Answer

Median time-to-first-insight: 3 weeks. Connectors live in days, Semantic Layer encoding in 2-3 weeks with our solutions team, then continuous improvement.

Question 12

Do you offer a pilot?

Accepted Answer

Yes, a 6-week paid pilot on one business domain, with a defined success metric. If we don't hit it, you don't continue. Most pilots convert to annual contracts.

Every question,
one B-side.

What Duke is, what it is not.

EU-first, by design.

Plays well with everything.

From solo to symphony.

Every question,one B-side.