SIDE A · TRACK 04 · A/B COMPARE
Duke vs.
the rest of the rack.
Honest comparisons, no straw men, no fake screenshots. Where the other tool is better, we say so. Where Duke wins, we show you why.
SIDE A · TRACK 01
Duke vs. Tableau
Beautiful charts. Closed metrics.
Tableau remains the gold standard for visual exploration. Where it struggles: governed metrics, natural-language access, and agentic actions across systems.
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SIDE A · TRACK 02
Duke vs. Power BI
Cheap seats. Microsoft gravity.
Power BI wins on price and Microsoft-stack lock-in. Where it loses: real-time conversational depth, true semantic governance outside DAX, and EU sovereignty.
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SIDE B · TRACK 03
Duke vs. Looker
LookML is great. The UX is from 2014.
Looker pioneered the semantic layer with LookML. Its UX, pricing and Google-cloud-bound posture haven't kept up with conversational, multi-cloud, EU-first expectations.
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SIDE B · TRACK 04
Duke vs. ChatGPT Enterprise + Connectors
Smart wrapper. Zero governance.
ChatGPT Enterprise with connectors looks like a shortcut. In practice: no Semantic Layer, no metric governance, hallucinated KPIs, data crossing the Atlantic.
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SIDE B · TRACK 05
Duke vs. Power BI Copilot
Bundled with your licence. Priced by capacity.
Copilot is the default because it is already in the tenant. The two things a buyer checks late: the capacity you must reserve before Copilot answers anything, and where the inference runs.
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SIDE B · TRACK 06
Duke vs. ThoughtSpot
Search-first analytics. US-hosted, and priced for it.
ThoughtSpot invented search-first BI and it still does that well. The friction: US-hosted SaaS, a modelling layer you have to feed, and no execution once the answer lands.
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