← ALL COMPARISONSDuke vs.
SIDE B · TRACK 03
Duke vs.
Looker.
LookML is great. The UX is from 2014.
Looker pioneered the semantic layer with LookML. Its UX, pricing and Google-cloud-bound posture haven't kept up with conversational, multi-cloud, EU-first expectations.
THE MATRIX
Primary surface
LOOKERExplores & dashboards
DUKEConversation + agentic actions
Semantic Layer
LOOKERLookML, strong but Looker-locked
DUKEOpen: dbt, Cube, Malloy compatible
Natural language
LOOKERGemini in Looker, US-hosted
DUKEEU LLM routing, FR-native
Agentic execution (MCP)
LOOKERScheduled deliveries
DUKENative MCP, write-back to any system
Hosting
LOOKERGCP-bound
DUKEMulti-cloud, EU-only by default
Pricing
LOOKERPer-user platform + capacity
DUKEFlat per-user
VERDICT
Bring your LookML, Duke compiles to it. Keep your semantic investment, drop the legacy UX and the GCP coupling.
BEST FIT
Looker shops that want to keep LookML but need a modern, agentic, EU-sovereign front-end.
See it for yourself in a 30-minute session.
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