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SIDE A · TRACK 01

Duke vs.
Tableau.

Beautiful charts. Closed metrics.

Tableau remains the gold standard for visual exploration. Where it struggles: governed metrics, natural-language access, and agentic actions across systems.

THE MATRIX

DIMENSION
TABLEAU
DUKE
Primary surface
Dashboards & workbooks
Conversation + agentic actions
Semantic Layer
Tableau Pulse / per-workbook
Central, typed, versioned
Natural language
Ask Data, keyword-bound
LLM + Semantic Layer, opposable
Agentic execution (MCP)
None
Native, governed, audited
Hosting
Salesforce-owned, US cloud
EU-sovereign (Scaleway, OVHcloud, Mistral)
Pricing
$75/u/mo Creator + Explorer/Viewer
€39-€129/u/mo flat, no usage surprises

VERDICT

Keep Tableau for power analysts who live in workbooks. Layer Duke on top so 95% of the org can ask questions and trigger actions without ever opening Tableau.

BEST FIT

Teams happy with their visual exploration tool but tired of dashboards no one opens.

See it for yourself in a 30-minute session.

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OTHER COMPARISONS

INTERLUDEElectrophazz, les vibes du studio